This example is for Worldstores. We used Carol Smillie because of her association with make over shows. She hits the demo of Worldstores perfectly. She also brings a element of trust branding to the site.
Shot very simply these video are an introduction, they need to talk in overviews and stick to the facts. Watching a personal computer screen, possible with headphones, is a very different experience than the shared viewing of a television. Great care needs to be taken with eyelines and tone of voice and script.
Landing and FAQ videos can be used by themselves without product video, product videos on their own are not as effective. It is the same psychology as the high street. Linger time and visibility. Getting the casual surfer to land and take notice is a 7 second opportunity, get their attention and they may stick around, if they stick around they buy. The landing page video is so important, it sets the tone of your product or company.