2011 July | Retail Web Video

Conversion up by 139%

eBags saw an increase of 139% in conversion rates on products that included a video description.

4 times more Engaged

Using video in email marketing can produce a 4 fold rise in responses compared to static text and images.

Front Page Search Result

The chance of a front page search result on google increases by 96% when video is included.

High Street Retailers

Every major high street retailer has an online retail presence. 40% of those retailers used video in 2011 compared to 15% in 2010.

Huge Audiences

77% of All US based internet users will watch videos online by 2014. in 2014 half of all internet content will be video. How to videos are the second most watched category on you tube and 80 million hours of video is consumed on your tube every day,

85% more likely to buy

A report by Internet Retailer stated that consumers who watch videos are 85% more likely to buy compared to those who don’t watch.

Production

The quality of the video will reflect on your products, beware holiday video start ups!

Hosting

If you want your content branded, think about having your video hosted.

Youtube

great it works and its free. Not always the right image think “your” brand.

Cost

It’s all about scale, managed properly the price per video could be as little as £50

Content

Content is king but nothing longer then 90 seconds

Pepper Rafferty

Call 0845 548 7373 to get a free quote for your web video

From the monthly archives: July 2011

Mega Menus

On July 6, 2011 By JG

If you don’t know what a mega menu is here is a picture Get the idea, well this blog post will walk you through why they are gaining traction in the world of retail, all the big players are moving into the world of mega menus.

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You Know it Contact Lenses Product Video

On July 3, 2011 By JG

This is a great implementation if product video from online contact lens retailers “You Know It”. The video is hosted on you tube and although the player is tiny it does the job of showing off the product brilliantly. It doesn’t matter that the delivery is on you tube, who will notice – the content [...]