Video | Retail Web Video

Conversion up by 139%

eBags saw an increase of 139% in conversion rates on products that included a video description.

4 times more Engaged

Using video in email marketing can produce a 4 fold rise in responses compared to static text and images.

Front Page Search Result

The chance of a front page search result on google increases by 96% when video is included.

High Street Retailers

Every major high street retailer has an online retail presence. 40% of those retailers used video in 2011 compared to 15% in 2010.

Huge Audiences

77% of All US based internet users will watch videos online by 2014. in 2014 half of all internet content will be video. How to videos are the second most watched category on you tube and 80 million hours of video is consumed on your tube every day,

85% more likely to buy

A report by Internet Retailer stated that consumers who watch videos are 85% more likely to buy compared to those who don’t watch.

Production

The quality of the video will reflect on your products, beware holiday video start ups!

Hosting

If you want your content branded, think about having your video hosted.

Youtube

great it works and its free. Not always the right image think “your” brand.

Cost

It’s all about scale, managed properly the price per video could be as little as £50

Content

Content is king but nothing longer then 90 seconds

Pepper Rafferty

Call 0845 548 7373 to get a free quote for your web video

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You Know it Contact Lenses Product Video

On July 3, 2011 By JG

This is a great implementation if product video from online contact lens retailers “You Know It”. The video is hosted on you tube and although the player is tiny it does the job of showing off the product brilliantly. It doesn’t matter that the delivery is on you tube, who will notice – the content [...]

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Product Video

On June 29, 2011 By JG

This is an example of a product video from our parent company Pepper Rafferty the location was the warehouse distribution centre where all the product is stored. The setting was built-in the warehouse which hugely cut down on the costs. The set was a simple two waller but the key was to incorporate windows using [...]