2011 June | Retail Web Video

Conversion up by 139%

eBags saw an increase of 139% in conversion rates on products that included a video description.

4 times more Engaged

Using video in email marketing can produce a 4 fold rise in responses compared to static text and images.

Front Page Search Result

The chance of a front page search result on google increases by 96% when video is included.

High Street Retailers

Every major high street retailer has an online retail presence. 40% of those retailers used video in 2011 compared to 15% in 2010.

Huge Audiences

77% of All US based internet users will watch videos online by 2014. in 2014 half of all internet content will be video. How to videos are the second most watched category on you tube and 80 million hours of video is consumed on your tube every day,

85% more likely to buy

A report by Internet Retailer stated that consumers who watch videos are 85% more likely to buy compared to those who don’t watch.

Production

The quality of the video will reflect on your products, beware holiday video start ups!

Hosting

If you want your content branded, think about having your video hosted.

Youtube

great it works and its free. Not always the right image think “your” brand.

Cost

It’s all about scale, managed properly the price per video could be as little as £50

Content

Content is king but nothing longer then 90 seconds

Pepper Rafferty

Call 0845 548 7373 to get a free quote for your web video

From the monthly archives: June 2011

Landing Page Video

On June 29, 2011 By JG

This example is for Worldstores. We used Carol Smillie because of her association with make over shows. She hits the demo of Worldstores perfectly. She also brings a element of trust branding to the site. Shot very simply these video are an introduction, they need to talk in overviews and stick to the facts. Watching [...]

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