This is an example of a product video from our parent company Pepper Rafferty the location was the warehouse distribution centre where all the product is stored. The setting was built-in the warehouse which hugely cut down on the costs. The set was a simple two waller but the key was to incorporate windows using heavy back light and netting. This was designed to give the set depth and create a real environment. The styling was designed to complemented any of the lines, without being bland.
The Voice over was written before the shoot so the crew knew what to shoot, with 400 products to get in the can – overshooting wasn’t an option. Video has to be about movement, its pointless having a video that emulates a stills slide show. Therefore tracking shots and moving shots were used at every opportunity, proper rails were used to move the camera keeping wobbles and camera shake to a minimum.
Finally the edit, a labour of love, 400 videos all with the attention to detail Pepper are renowned for.
This type of video is not expensive in terms of unit cost because of the volume. And if the video increase conversion by up to 3 fold a return on investment is calculable. The strategy for this type of campaign is to video every product and produce vide FAQ’s and Landing Page Videos. The site has to be video centric and not have video as a bolted on after thought.